Find where customers drop off

Visitors leave your site somewhere between the landing page and the payment. A funnel shows you exactly where.

How to build the funnel

• Track the key actions as goals, e.g. signup and checkout_started (custom goals).
• In the dashboard's Funnel tab, create a funnel: / → /pricing → signup → payment.
• Look for the biggest drop between two steps. That's where to focus.

Typical fixes

• Big drop on the pricing page: clarify the plans, add social proof.
• Big drop after signup: shorten onboarding, send a welcome email with one clear next step.

More details: Track conversion funnels.