Your best marketing channel isn't the one with the most visitors. It's the one that brings paying customers for the least effort. Here's how to find it in five minutes.
Why this matters
Founders have limited time. Doubling down on a channel that brings traffic but no customers is the most common way to waste a quarter.
How to find it in DataEasy
- Connect revenue: set up revenue attribution so payments are linked to visitors.
- Open the Source card on the Channel tab and pick the last 30 or 90 days.
- Sort by revenue instead of visitors, then switch to Referrer to see which site inside the winning channel does the work.
- Click a row to filter the whole dashboard by it: revenue per visitor and conversion rate update for that channel only.
What to do next
Spend more time on the channel with the highest revenue per visitor that can still grow, and tag your campaigns with UTM parameters so you can compare them precisely.