Some pages make money, others just collect traffic. Knowing which is which tells you where to send visitors and what to write next.
How to find them
- Open the Path card and switch to Entry page: that's where visitors land first, the page that "earned" them.
- Sort by revenue, then compare revenue per visitor between your top entry pages.
- Open the Journey of a few customers in the Goal card to see the pages they read before paying.
What to do next
Link from high-traffic, low-revenue pages to your best converters, and use those converters as the destination of your campaigns.