Revenue per visitor (RPV) is total revenue divided by unique visitors. It tells you what a visit is worth and lets you compare any two channels fairly, whatever their size.
How to read it
- Overall: open your dashboard, pick a period and read Revenue/visitor in the metrics row.
- Per segment: click any source, page or country to filter the dashboard; the number re-computes instantly.
- Over time: compare with the previous period using the arrows of the period selector.
- Via API:
revenuePerVisitorin /api/analytics/main.
RPV needs revenue data. Connect Stripe, LemonSqueezy or Polar first: revenue attribution guide.
Want the full story behind the metric? Read Revenue per visitor: the metric founders should watch.