DataEasy blog
Analytics guides for founders
Practical notes on revenue attribution, metrics and marketing for small startups that want to know which channels bring customers.
Revenue attribution
How to attribute revenue to marketing channels
Traffic charts don't tell you which channels pay. Here's how revenue attribution works, which model to pick, and how to set it up in an afternoon.
Metrics
Revenue per visitor: the metric founders should watch
One number that tells you what a visit is worth, and lets you compare a giant SEO page with a tiny newsletter on the same scale.
Guides
UTM parameters explained
What utm_source, utm_medium and friends mean, when to use them, and a naming convention that keeps your campaign data clean.