Track newsletters and campaigns

Newsletters, sponsorships and ads often land in "Direct" because email clients and apps strip the referrer. UTM parameters fix that.

How to set it up

• Add utm_source, utm_medium and utm_campaign to every link you share outside your site, e.g. ?utm_source=newsletter&utm_medium=email&utm_campaign=october.
• Open Source → Campaign in your dashboard: each value appears with its visitors and revenue.
• Use utm_medium=email for newsletters and cpc for paid search so they're grouped in the right channel.

Naming conventions and pitfalls: UTM parameters explained.